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About

Built by Ezra.
For people who want a simpler juicing routine.

Eight years of juicing, one notebook at a time. This is the resource I wish I had when I started — a recipe library you can try free every week, ingredient breakdowns, and a small lifetime upgrade if you want unlimited access and the deep tools.

Why this site exists

Eight years of juicing, one notebook at a time.

The start

I always liked the idea of eating more produce, but I never had a simple way to keep vegetable-forward recipes interesting. About eight years ago, cold-press juice became a practical way to use more greens alongside my normal meals. Whole fruit stayed part of my routine; juice became the place where I practiced flavor, prep, and planning.

The notebook era

Countless hours of videos, blog posts, and YouTube tutorials. The hardest part was keeping track. I had a physical notebook for recipes and a bookmarks folder in Safari packed with the best juicing sites I could find. This website is what I wish that notebook had been from day one.

Gear

From a $60 Bed Bath & Beyond juicer to a Nama.

The juicer journey

My first juicer was a $60 unit from Bed Bath & Beyond. I loved it until the tube cracked from how strong I was making my juices. By then I was even growing my own microgreens and wheatgrass so I could press them fresh every morning.

When the Nama came out I upgraded, and it has been my favorite juicer ever since. Nama's customer service is part of why I'm still a fan: after five years, when my motor finally gave out, they replaced it. A few months ago — long before this blog existed — they sent me a brand new one when another part wore out. No pitch, no ask, just a company that cares.

Mission

Why I built this site: to make juicing easier to repeat.

Not about money

The goal of this project isn't to make money. It's to help people make cold-press juicing easier to understand, shop for, and repeat. Juicing gave me a useful routine for planning produce, trying recipes, and using my juicer more consistently. I'm not making clinical claims, just sharing the practical system I wish I'd had from the beginning.

You can try everything free — 3 Juice Builder runs and 6 full recipes every week, plus ingredient breakdowns and guides on picking better produce, no account needed. If something here helps you, that's already a win.

Pricing

Free to try every week, with a $97 lifetime upgrade — rate locked for life.

The founding rate is $97 today and rises as the standalone products ship — whatever rate you join at is locked for life.

Lifetime, not a subscription

Pay $97 once and you have the premium features for as long as this website exists — and I plan on that being many years. No monthly bill, no auto-renewals, no upsells. The rate rises toward the $355 planned standalone value as the individual products ship. Whatever rate you join at is locked for life.

The premium upgrade unlocks unlimited recipe views and Juice Builder runs, the calorie, sweetness, nutrient-focus, seasonal, and budget filters across the recipe library, plus deeper ingredient details on every produce page.

$97lifetime · founding rate
$355planned standalone value
Beta

We’re in beta — your feedback steers the roadmap.

Built in public

I build everything here myself. New features ship on a daily and weekly basis, and I'm working through bugs as fast as I can find them. That's exactly why the founding rate keeps rising as the system grows — early supporters lock in the rate they join at for life.

If something looks wrong, feels off, or is missing — tell me. Tap the bug button in the bottom-right corner of any page. It captures the page you're on automatically, so all you need to do is type what happened. No account, no email required.

One last thing

My favorite recipe? Maybe one day.

I've been sitting on it for years. If you stick around, I might just share it.

Get started in two minutes.

Open the recipe library and pick a juice that matches the produce you already have at home. The Builder figures out the rest.