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About

Built by Ezra.
For people who want to feel better.

Eight years of juicing, one notebook at a time. This is the resource I wish I had when I started — free recipes, ingredient breakdowns, and a small lifetime upgrade if you want the deep tools.

Why this site exists

Eight years of juicing, one notebook at a time.

The start

I was always into health and fitness, but I never really enjoyed eating vegetables. About eight years ago I figured out one of the best ways to stay healthy without forcing myself through plates of greens — drink them instead. Fruit gave me plenty of fiber. Juice gave me the greens I kept missing.

The notebook era

Countless hours of videos, blog posts, and YouTube tutorials. The hardest part was keeping track. I had a physical notebook for recipes and a bookmarks folder in Safari packed with the best juicing sites I could find. This website is what I wish that notebook had been from day one.

Gear

From a $60 Bed Bath & Beyond juicer to a Nama.

The juicer journey

My first juicer was a $60 unit from Bed Bath & Beyond. I loved it until the tube cracked from how strong I was making my juices. By then I was even growing my own microgreens and wheatgrass so I could press them fresh every morning.

When the Nama came out I upgraded, and it has been my favorite juicer ever since. Nama's customer service is part of why I'm still a fan: after five years, when my motor finally gave out, they replaced it. A few months ago — long before this blog existed — they sent me a brand new one when another part wore out. No pitch, no ask, just a company that cares.

Mission

Why I built this site: to help people feel better.

Not about money

The goal of this project isn't to make money. It's to help people get in the best shape of their lives, stay healthy, and enjoy life a little more. Juicing changed how I show up every day — my skin, my energy, how full I feel between meals. I'm not making clinical claims, just sharing what worked for me and the system I wish I'd had from the beginning.

You can use this entire website without ever buying anything. Free recipes, ingredient breakdowns, guides on picking better produce — all of it stays free. If something here helps you, that's already a win.

Pricing

Free forever, with a $49 lifetime upgrade — going to $97 later this year.

Beta launch pricing. The number doubles once we exit beta and the platform is fully tuned.

Lifetime, not a subscription

Pay $49 once and you have the premium features for as long as this website exists — and I plan on that being many years. No monthly bill, no auto-renewals, no upsells. The launch price is going to $97 sometime later in 2026 once we exit beta and ship the last round of polish.

The premium upgrade unlocks the calorie, sweetness, nutrient-focus, seasonal, and budget filters across the recipe library, plus deeper ingredient details on every produce page.

$49lifetime · launch price
$97once we exit beta in 2026
Beta

We’re in beta — your feedback steers the roadmap.

Built in public

I build everything here myself. New features ship on a daily and weekly basis, and I'm working through bugs as fast as I can find them. That's exactly why the launch price is what it is — early supporters are part of the build.

If something looks wrong, feels off, or is missing — tell me. Tap the bug button in the bottom-right corner of any page. It captures the page you're on automatically, so all you need to do is type what happened. No account, no email required.

One last thing

My favorite recipe? Maybe one day.

I've been sitting on it for years. If you stick around, I might just share it.

Get started in two minutes.

Open the recipe library and pick a juice that matches the produce you already have at home. The Builder figures out the rest.